An Ice Cream Truck, a Conversation, and the Start of Something New. Sometimes the best ideas don’t come from long business plans — they come from real life. For us, it all started right on our own street. One day, an ice cream truck came through the neighborhood, just like the ones we all remember from growing up. Kids ran outside, neighbors gathered, and for a few minutes everything slowed down in the best way. While chatting with the driver, he casually mentioned that he w

How our mascots became part of the foundation I wanted a character that looked like an ice cream sandwich. This was my first mascot. One mascot didn't feel right, so I added a strawberry shortcake character. Once we landed on the name We All Scream Ice Cream , everything started moving quickly. The name gave us direction. From there, we chose our colors — a fun mint green paired with pink — and that combination immediately set the tone for the brand. It was playful, fresh, a

How a song, a name, and a vision became our brand The logo that brought our vision together. Before there was a wrap, before there were colors, and even before the truck had its final look, everything started with a song. As we were tossing around ideas, I kept catching myself singing, “I scream, you scream, we all scream for ice cream.”  Over and over again. Those words stuck with me, and I started playing around with them — rearranging them, shortening them, trying differen

From chipped paint to a brand-new beginning Every great transformation starts somewhere. Once the ice cream truck finally made it home, the real work began. Before we could even think about wrapping the truck, we needed a clean slate. Years of chipped paint and old, peeling stickers covered the exterior, and there was no shortcut around it. So while most people might have been resting after a long road trip, my husband was outside for hours doing the hard, unglamorous prep wo

The day we first saw the truck Skye’s first road trip home After the idea of starting our own ice cream truck business took hold, we didn’t waste much time — but we also knew we couldn’t rush this part. We looked at several trucks. Some were too small, some weren’t set up the way we needed, and others just didn’t feel right. We were learning quickly that buying an ice cream truck isn’t just about mechanics — it’s about vision. Then we started messaging with someone who had an

Happy Sunday, friends! We love keeping things fresh — both in our neighborhoods and  on the truck — so we’re excited to share a little Community Scoop  along with a sneak peek of what’s new 😍 🍉 New Item Sneak Peek We’ve added a few fun new treats to the truck, including: A couple of watermelon flavors Some new Bomb Pop favorites And a few other surprises we think you’re going to love If you’ve been craving something refreshing, this week is definitely for you 🍨 🎶 Listen f